This week, The Foundry Publishing (formerly Nazarene Publishing House) launched a new website in support of their rebranding effort. TheFoundryPublishing.com will be the online e-commerce site for the brand and host The Foundry Community blog. The website release is one of the final steps in the rebranding of NPH.
The process of rebranding NPH began two years ago and was first introduced at the 2017 General Assembly. This new brand will allow NPH to expand its market reach in order to impact a broader audience with the Wesleyan-Holiness message, according to CEO Mark D. Brown.
"Re-branding a 105-year-old-institution was no easy task," Brown said. "The process of making the decision to do business as The Foundry Publishing was bathed in prayer over a two-year period. Ultimately, our vision for the ministry of NPH is to take the Wesleyan-Holiness message to the world."
The Foundry name was chosen because it harkens back to John Wesley's first chapel, The Foundry Church, established in 1739 in London. The Foundry Church was the cradle of a new holiness theology as Wesley led congregants in a commitment to embrace justice and compassion as central to the gospel of Christ.
NPH began in 1912 with a mission to share a belief in holy living. For over a century, NPH provided resources for churches that relay this missional message.
"We are leaning into our rich holiness heritage to inform our strategic plan," Brown said. "We believe 'The Foundry' is a powerful metaphor that keeps us anchored in our past and yet propels us into the future."
Moving forward, The Foundry Publishing will focus on theology, spiritual formation, pastoral resources, and youth and children's ministry. For use in Spring 2018, The Foundry Publishing released a brand new suite of Adult Sunday School curriculum. In Fall 2018, a new youth and young adult curriculum, Faith for Life will be released. New Foundry Publishing releases include Understanding Your Muslim Neighbor, Edison Churches, Whatever Happened to Evangelicalism?, the recent church-wide initiative for Advent, Long-Expected Jesus, and the downloadable pastor's resource for Lent 2018, Experiencing Lent. With this rebrand comes the introduction of a new children's imprint, The Foundry Kids, creating ministry resources for children and families.